Author Archives: Inna Hardison

Boss lady at hamedia group, where we build nifty things for businesses that just work, from direct mail campaign designs to fully functional self managed custom WordPress websites, to real estate marketing

Things I learned at #RETSO

Feeling the Love @Retso

None of these will provide meaningful insight into the so many awesome presentations.  You can hunt for those soundbites on Twitter at #retso.  These are my personal little takeaways, in no particular order: Spotify is a must on long drives.  Nothing better than singing along to some 132 songs with the hubby while navigating a…

On bugs, sense of purpose and our hopes for #RETSO

Where we live, we have these bizarre grasshopper-like creatures that climb out from their nests in the ground during the last week of March.  These buggers go from itty bitty nothings to grown up and flight-capable in a span of the journey through a few inches of soil.  They spend the rest of their short…

On prophesies of doom & gloom and survival of the shiniest…

The last few weeks my many news streams were exploding with scary headlines on all things web and seo related, courtesy of Google’s latest algo updates, of course.  Headlines like SEO is Dead, and this little gem, No Corporate Website? You Don’t Need One. Welcome to the Post-Web era  got me thinking on just how easy…

I’d give anything to believe that human beings are not scum, but…

Last Saturday my almost twenty year old son got into an accident.  He was riding his little Yamaha 49 cc scooter to go see a friend, and hit a wild boar that was laying in the middle of the road.  This particular road happens to be a few miles of dark and winding terrain, with…

New Facebook Timelines for Business – nightmare or a blessing?

There has been an awful lot of chatter in various circles about new timelines release for business pages.  Some people are cursing at the changes (literally), others are taking it all in stride.  In the spirit of perpetually testing new shiny things, we threw up our new cover last night, which will quite possibly be…

WordPress Real Estate Site Design – a case study of a phoenix site evolution

WordPress has been pitched to real estate professionals for years now as the platform of choice, the magic blue/red/pick-your-color pill for your real estate business, and with good reason.  But not all wordpress sites generate the same results.  This particular case study details the evolution of http://forsalephoenixhomes.com – a site that was originally built on…

I am an unapologetic bitch, and it won’t ever change.

Yep, you read that right. Over the course of an average day I am asked to provide oodles of advice to people, generally on subjects I am intimately familiar with.  Whether online or off, my posture is always to be blunt and not sugar coat anything.  There are practical reasons for that, of course, most…

Formal Letter to Members of Metrolist Board and Assoc. Reps

In the interest of full disclosure, I am publishing the actual email that I sent to members of the board and participating associations.  List of emails this was sent to is below. ——————————— Good morning, ladies and gentlemen, distinguished members of the Board, staff and association representatives. When the decision was made to no longer…

Open Letter to Metrolist MLS re: Diverse Solutions IDX fiasco

Att: Melissa Olson, Jim Wanzeck, Ed Hardey, Kate Jones, and anyone else who may be in a position of responsibility at Metrolist, Inc. According to your website: “Metrolist is the only real estate Multiple Listing Service (MLS) serving the metro Denver area. We provide a broad database of real property listings for real estate brokers to better serve buyers…

On catering to the common, the average, the palatable by the masses at large, and raising the bar

In a recent conversation, I was distracted by a quote, attributed to Barbara Corcoran to “beware of people who use big words”.  The big word in question was “assuage”.  I asked how Barbara defines “big words” and was told that it’s anything an average person would not use in daily conversation.  This exchange has left…