Category Archives: Branding

Why Real Estate TV Ads Miss Their Mark

I hated the Century 21 ads. Yep, I said “hated”. It’s not because most seemed unfriendly to one group or another or because my 12 year old could have probably shot them better. It’s because these ads committed the same wrongs we’ve watched play out in industry advertising for decades

I’d rather be poked with a pitchfork than be told to shut the hell up…

I spend quite a bit of my time digging through various groups and forums that deal with real estate in my efforts to keep abreast of current goings on, sentiments, et al.  It’s my way of staying on top of my game as a marketer with a lot of real estate agent and brokerage clients. …

Introducing Another New Responsive Site

Hi Everyone!  We’re chugging away and hard at work on a great many new projects, most of which are on the web.  We just thought we take a moment show off a little with one of our latest projects.  Just like our last web release, this real estate website is fully mobile responsive, so there’s…

On prophesies of doom & gloom and survival of the shiniest…

The last few weeks my many news streams were exploding with scary headlines on all things web and seo related, courtesy of Google’s latest algo updates, of course.  Headlines like SEO is Dead, and this little gem, No Corporate Website? You Don’t Need One. Welcome to the Post-Web era  got me thinking on just how easy…

New Facebook Timelines for Business – nightmare or a blessing?

There has been an awful lot of chatter in various circles about new timelines release for business pages.  Some people are cursing at the changes (literally), others are taking it all in stride.  In the spirit of perpetually testing new shiny things, we threw up our new cover last night, which will quite possibly be…

Apocalypse avoided… what’s your story?

I have always been a tad jealous of people who believed something deeply, no matter how silly or bizarre. In my grandparents’ place in the country, superstitions were as abundant as fresh fruits and veggies in their garden, and just as foreign to me, a kid raised in the city by two atheists. At gramps’,…

WordPress real estate sites, interface – a case study

Olsen Ziegler Realty new site by hamedia group

Frank and Sharon Alters asked on a recent blog of mine if there’d be a before and after on the Chris Olsen real estate site design project, so here it is.  Instead of just bragging, although we are very happy with this site, I would like to use this as an illustration of building a site interface…

Branding, taglines, slogans and other evils of marketing

We must all have a brand, a tag, a slogan and a song… Or must we? Big companies, brands and products with wide commercial appeal have a tag, a slogan or a jingle associated with them.  Most of the recognizable ones came about after huge chunks of money were chucked at a board room full…

Satire – a DIY direct mail campaign

I’ve been told that the one thing small business owners need more than anything nowadays is tips on how to save money on stuff by doing things on their own.  There are, of course, resources online that can guide one through any project out there, replete with samples, templates, YouTube’s and all that.  If you got…

Greatly exceeded my expectations on every level

real estate website design with IDX

  HA Media Group (Jon and Inna Hardison) epitomizes professionalism, talent and creativity.  Jon and Inna have greatly exceeded my expectations on every level.  As a broker/owner, REALTOR, I know what it takes to completely satisfy a client and I hold service providers who I partner with to the same standards or I cease to…