Category Archives: Featured

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So this is 40 – confessions of a marketer…

Photo credit: Jon Hardison

I’ve always been a gypsy of sorts.  Not through my DNA, although I’ve never been quite certain of the bits that went into my genetic cocktail…  I am just one of those people who simply can’t stay in one place too long.  A vagrant at heart.  Nomad would be a kinder word, but entirely untrue,…

Adobe Creative Cloud – Viable Service or Liability?

Adobe Creative Cloud

If you’re loud enough Adobe will give you a 30 day credit so you can get back to work, but there’s more you should consider. Check it out here…

In defense of common decency – and why stealing will cost you more in the end

deborah_griffin

One of the reviews for Deborah Griffin, Scottsdale AZ Realtor, starts, “HONEST & LOYAL”. What if we told you that it appears Deborah Griffin is little more than a common thief? Read on and judge for yourself…

Apple’s Fall From Grace – Go Hack Yourself!

The Face of a Mac Hacker

What if we told you that anyone, including your 10 year old, could take complete control of your computer in under 1 minute if they’re sitting in front of it? What if we told you that simply losing your laptop could expose all the client data you have on that computer?

Language of sales – the date rape drug of business

Recently, I ran across quite a few conversations about use of language and body movements/positions in order to achieve success in sales, including real estate, or dating, or life. The basic concept behind these coaching methods is reprogramming of one’s brain (and all that goes with it) in order to fulfill some goal, whether getting…

Parallax Scrolling – Really? Do we have to?

nhhotels

I bowed out of most of the various technology for real estate groups some two weeks ago, fearing that I was getting caught up on the wrong side of many issues relating to the creative side of design and tech for Real Estate.  My learless feeder, despite all my great arguments, chose to stay and…

Why Real Estate TV Ads Miss Their Mark

I hated the Century 21 ads. Yep, I said “hated”. It’s not because most seemed unfriendly to one group or another or because my 12 year old could have probably shot them better. It’s because these ads committed the same wrongs we’ve watched play out in industry advertising for decades

I’d rather be poked with a pitchfork than be told to shut the hell up…

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I spend quite a bit of my time digging through various groups and forums that deal with real estate in my efforts to keep abreast of current goings on, sentiments, et al.  It’s my way of staying on top of my game as a marketer with a lot of real estate agent and brokerage clients. …

An apology to my son for being a parent who rents…

I am sorry, my love, that you just learned that your mom and dad didn’t do right by you.  I am sorry that you are now equipped with some facts which I can’t disprove, all of which paint a rather bleak picture of your life when compared to some of your friends.  That you now…

Fully Responsive Real Estate Site – Right or wrong, it’s done!

LiveUptownNow.com Preview

Hi Guys: It’s been a while since we’ve had the time to blog.  Sorry for the absence, but now we’re back. One of the reasons we were gone for so long was because we needed to make some changes.  Some big changes, the biggest of which was the main tool we use to develop our…