Category Archives: Real Estate Marketing

In defense of common decency – and why stealing will cost you more in the end

One of the reviews for Deborah Griffin, Scottsdale AZ Realtor, starts, “HONEST & LOYAL”. What if we told you that it appears Deborah Griffin is little more than a common thief? Read on and judge for yourself…

It’s the conversations that matter

similar interests - trust

Over the last few weeks I have written some things that may, at first glance, appear as anti social, or anti-relationship rants. That was certainly neither my intent, nor the actual sentiments voiced, but shallow readings will always yield somewhat incomplete analyses. The overriding reason for throwing this many words on the same subject into…

What I do for a living is NOT a hobby, so no, you may not pick my brain

On a personal level, I enjoy helping people.  I always have.  The harder the case the better.  I seek out broken things to fix – makes me feel good.  Professionally, I own a full service marketing company.  I get to help people succeed in business, whatever business they are in.  As such, we find our…

To WordPress, or not to WordPress…

That was the question… of the day on a recent discussion gone wild in Jimmy Mackin’s ever growing Facebook Group, Tech Support for Real Estate, of which our very own Inna Hardison has been a giving member for some time. Well, in all fairness, that wasn’t the question when it started.  The question was Diverse…

To Just Do It or not so much…?

no comment...

Quite a few discussions on the subject of content creation, blogging, creative expression in general, and whether or not the new democratized web means that it’s not only ok to start throwing words into the virtual universe, but indeed necessary to one’s survival in whatever business they happen to be in. And so after being…

Free US State & County Maps – Why so Expensive?

Hi all:  I’m going to keep this one really short… I recall back in the ’80s and ’90s being able to hop online when I needed a simple map of an area, find one, download it, and move on.  Many of our clients are Realtors®, and as such, having good maps is really, really important…

SEO Blogging alone will not get you business – keeping them on the site will

analyzing your real estate website

Your SEO might be great but are they staying beyond the first click? With all the articles on the subject of how to rank at the top of Google for your real estate website, it’s hard not to pay attention and harder still not to engage in this bit of competitive climb to the top. …

WordPress real estate sites, interface – a case study

Olsen Ziegler Realty new site by hamedia group

Frank and Sharon Alters asked on a recent blog of mine if there’d be a before and after on the Chris Olsen real estate site design project, so here it is.  Instead of just bragging, although we are very happy with this site, I would like to use this as an illustration of building a site interface…

Branding, taglines, slogans and other evils of marketing

We must all have a brand, a tag, a slogan and a song… Or must we? Big companies, brands and products with wide commercial appeal have a tag, a slogan or a jingle associated with them.  Most of the recognizable ones came about after huge chunks of money were chucked at a board room full…

Satire – a DIY direct mail campaign

I’ve been told that the one thing small business owners need more than anything nowadays is tips on how to save money on stuff by doing things on their own.  There are, of course, resources online that can guide one through any project out there, replete with samples, templates, YouTube’s and all that.  If you got…