Category Archives: Reputation Management

My relationships are not for sale – my service is…

honest realtor's manifesto

Fireworks broke out these last few weeks with Chris Smith (Inman News Evangelist) publishing his Real Estate is no longer a relationship business piece.  As expected, not only did it start a conversation, but resulted in a few rebuttal posts, (which are linked to at the end of this blog), and a few comments that…

Google+ & Other Googlets – Forward Thinking, or a reaction to a definitive dip in market share & relevance?

Months ago, news hit the web about Microsoft & Google courting Facebook for access to social data as a means of increasing the relevance of organic search results by adding social proximity to the equation, and as most of us know, Microsoft ultimately won that battle, finally giving Bing a considerable advantage over Google… well,…

Google Pulls YouTube Custom Player – no warning…

Custom Wordpress Website design - notprofit

My day was to be a relatively simple one.  Create a few more feeds via YouTube playlists for a pro-bono site we built, so they can go live and start recruiting kiddos for a nifty local string orchestra program, deal with some emails and proposals, and hopefully, have enough time in the evening to relax…

Unplugging for the circles that truly matter…

I’ve been rather hip and popular lately. I got the G+ circles with folks whose names or faces I don’t recognize sharing stuff with me on Google Plus, I’ve got FB friends and fans, twitter followers (although I hardly ever tweet), LinkedIn invites and all sorts of other nifty things that ought to make one…

Please, don’t +1 me…

google plus seo

I’ve gotten the privilege to play in the new, shiny, nifty GooglePlus for a few days now. I’ve been circled, shared, +1ed and darn near everything else, less huddled with. I, too, have circled and +1ed in return, as is only to be expected, given that those of us hanging out together were indeed a…

To Just Do It or not so much…?

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Quite a few discussions on the subject of content creation, blogging, creative expression in general, and whether or not the new democratized web means that it’s not only ok to start throwing words into the virtual universe, but indeed necessary to one’s survival in whatever business they happen to be in. And so after being…

What not to do on FaceBook or elsewhere social

facebook business pages done and used right

Facebook, the wonder of modern day marketing, can do fabulous things for one’s business, if used properly.  It can also make one seem a total schmuck, and not necessarily because of a wall post. I generally don’t fb friend people I don’t know.  Occasionally, when busy, I slip, and accept a friend’s request from someone I don’t…

Satire – a DIY direct mail campaign

I’ve been told that the one thing small business owners need more than anything nowadays is tips on how to save money on stuff by doing things on their own.  There are, of course, resources online that can guide one through any project out there, replete with samples, templates, YouTube’s and all that.  If you got…

A lesson on how not to treat customers from Papa Johns

My Fifteen Year-Old, who doubles as a gourmet chef when hubby and I are too busy to cook, is off to theater to do his best as the summoning gongs of a clock in Scrooge, but that’s a topic for another blog. So here we are, not a stitch of munchables in the fridge other than some…

Relationship first, prenup later…

Note: this story is fictional, written only to illustrate a point:-)  This is also real estate specific marketing and relationship building advice. It was a fair day, cloudy but not too, and I was off from work. I was still living in Manhattan with the-soon-to-become hubby, and this was my day off.  I wanted to…