Biting at the heels of your competition…

No matter what business you run, chances are you watch for what your competition is doing.  You want to know what they charge, how they advertise, what their clients think of them and you want to better them.  You believe, not unjustifiably, that if you stop paying attention to the Joneses, they’ll beat you at your game…

There is definitely value in knowing and paying attention.  That’s how we determine what to charge and what we can do better.  But what if we looked at our business as if we had absolutely no competition, only a great product or service that we were confident in?  What if we looked at it from the position of strength and made it better based not on besting those we compete with, but on an ideal we set for ourselves?

competition the only way it should matter

If we could pretend that we are just starting out, and every idea we have is brand new and shiny, and there is no limit, financially or otherwise to where we can take that idea, could we not come up with something truly great?

Let’s stop chasing the competition, and get excited again about doing great work, thinking large and generous thoughts, and creating a customer just for us, because your customer no longer wants slightly better or cheaper than what they can get elsewhere.  They want flawless, and they are willing to pay for it.

The question is will you be the one they choose.

Photo credit:

Photo by “shoobydooby” from Flickr, Lic. under Creative Commons.

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2 Responses to Biting at the heels of your competition…
  1. Maureen McCabe
    May 25, 2011 | 10:40 am

    Everyone has competition but not everything is competition. They can’t choose you if they don’t know about you. The best thing to be known for is great work, good ideas…

    • Inna Hardison
      May 25, 2011 | 10:49 am

      True, that. Now if only getting known for the work was a simple matter… 🙂 I always like you cryptic commentary, Maureen.

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