Tag Archive: brand perception

In defense of common decency – and why stealing will cost you more in the end

deborah_griffin

One of the reviews for Deborah Griffin, Scottsdale AZ Realtor, starts, “HONEST & LOYAL”. What if we told you that it appears Deborah Griffin is little more than a common thief? Read on and judge for yourself…

Why Real Estate TV Ads Miss Their Mark

I hated the Century 21 ads. Yep, I said “hated”. It’s not because most seemed unfriendly to one group or another or because my 12 year old could have probably shot them better. It’s because these ads committed the same wrongs we’ve watched play out in industry advertising for decades

I’d rather be poked with a pitchfork than be told to shut the hell up…

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I spend quite a bit of my time digging through various groups and forums that deal with real estate in my efforts to keep abreast of current goings on, sentiments, et al.  It’s my way of staying on top of my game as a marketer with a lot of real estate agent and brokerage clients. …

An apology to my son for being a parent who rents…

I am sorry, my love, that you just learned that your mom and dad didn’t do right by you.  I am sorry that you are now equipped with some facts which I can’t disprove, all of which paint a rather bleak picture of your life when compared to some of your friends.  That you now…

Branding, taglines, slogans and other evils of marketing

We must all have a brand, a tag, a slogan and a song… Or must we? Big companies, brands and products with wide commercial appeal have a tag, a slogan or a jingle associated with them.  Most of the recognizable ones came about after huge chunks of money were chucked at a board room full…

Screwing up your brand is really easy…

what not to do in brand management - webkinz case study

Note: this story was originally published by me on ActiveRain when it happened, in 2008.  If it happened today, chances are with the ability to spread any message virally, the damage to the company’s reputation would have been a lot more severe and would have required more than a few apologetic phone calls. A few…