Tag Archive: branding advice

Why Real Estate TV Ads Miss Their Mark

I hated the Century 21 ads. Yep, I said “hated”. It’s not because most seemed unfriendly to one group or another or because my 12 year old could have probably shot them better. It’s because these ads committed the same wrongs we’ve watched play out in industry advertising for decades

An apology to my son for being a parent who rents…

I am sorry, my love, that you just learned that your mom and dad didn’t do right by you.  I am sorry that you are now equipped with some facts which I can’t disprove, all of which paint a rather bleak picture of your life when compared to some of your friends.  That you now…

Screwing up your brand is really easy…

what not to do in brand management - webkinz case study

Note: this story was originally published by me on ActiveRain when it happened, in 2008.  If it happened today, chances are with the ability to spread any message virally, the damage to the company’s reputation would have been a lot more severe and would have required more than a few apologetic phone calls. A few…