Tag Archive: satire

Branding, taglines, slogans and other evils of marketing

We must all have a brand, a tag, a slogan and a song… Or must we? Big companies, brands and products with wide commercial appeal have a tag, a slogan or a jingle associated with them.  Most of the recognizable ones came about after huge chunks of money were chucked at a board room full…

Satire – a DIY direct mail campaign

I’ve been told that the one thing small business owners need more than anything nowadays is tips on how to save money on stuff by doing things on their own.  There are, of course, resources online that can guide one through any project out there, replete with samples, templates, YouTube’s and all that.  If you got…