Tag Archive: transparency

Language of sales – the date rape drug of business

Recently, I ran across quite a few conversations about use of language and body movements/positions in order to achieve success in sales, including real estate, or dating, or life. The basic concept behind these coaching methods is reprogramming of one’s brain (and all that goes with it) in order to fulfill some goal, whether getting…

I’d rather be poked with a pitchfork than be told to shut the hell up…

I spend quite a bit of my time digging through various groups and forums that deal with real estate in my efforts to keep abreast of current goings on, sentiments, et al.  It’s my way of staying on top of my game as a marketer with a lot of real estate agent and brokerage clients. …

On catering to the common, the average, the palatable by the masses at large, and raising the bar

In a recent conversation, I was distracted by a quote, attributed to Barbara Corcoran to “beware of people who use big words”.  The big word in question was “assuage”.  I asked how Barbara defines “big words” and was told that it’s anything an average person would not use in daily conversation.  This exchange has left…